Visual design can be a very subjective thing when a website design is seen as art, but there is much more to good design. A website design should always focus on great user experience (UX), this means designing a website for users and making it easy for them to find what they are looking for.
There is a wealth of information and research on website user experience detailing what works and what doesn’t. We use an evidence-based approach incorporating ideas and techniques that are tested and proven, instead of a subjective approach where a design decision is made purely because “it looks nice”. Every design decision should be made for a reason, and it should always be made in the interests of improving or enhancing the user experience.
This does not mean we can’t get creative, providing good industry practice is followed. It also does not mean that your website has to look like every other website out there. It is important to convey your unique brand identity on your website and we always have that in mind when crafting your design.
Websites that look great on all devices
Websites that users enjoy
Clean & Modern
Great to look at, easy to use